What Exactly Digital Marketing Means?

There are so many questions that can arise when it comes to the term Digital Marketing. The most commonly asked questions regarding Digital Marketing are: Does Digital Marketing have a scope in future?, What are the career opportunities in Digital Marketing field?, What are the responsibilities of a Digital Marketer …and so on.

 let us know about what exactly Digital Marketing means and what does it consist of.

Digital Marketing Definition – Digital Marketing means promoting your brand or products through a digital medium (like mobile, computer, website, etc.). Digital Marketing consists of various techniques such as SEO, Content Marketing, Email Marketing, Affiliate Marketing, PPC, Social Media Marketing, Inbound Marketing, Online PR and much more.

Here are some Digital Marketing Examples 

• Search Engine Optimization.
• Content Marketing.
• Social Media Marketing.
• Affiliate Marketing.
• Pay Per Click (PPC).
• Email Marketing.

Let’s take a brief look at some of the common Digital Marketing types/tactics.

1.Search Engine Optimization(SEO)

What is SEO?

SEO means optimizing your website on the basis of different ranking factors in order to get “Free” or “Organic” traffic by ranking your website on Google 1st page or in SERP (Search engine result page).  There are different factors that count for this. Some factors are listed:

• Website Domain must be SEO friendly.
• Use of White Hat techniques.
• Layout & design should be SEO friendly.
• Optimization of meta tags and keywords.
• Link Building
• On page and Off page SEO

SEO is divided into two parts/types:-

• On page- content optimization.
• Off-page- backlink generation.

2.Content Marketing

Content Marketing means the creation and promotion of content for creating brand awareness, traffic, lead generation, and customer engagement. Here are some Content Marketing tactics:

• White papers and Ebooks
• Blog Posting
• Infographics
• Video
• Reviews
• Digital Magzine
• Interviews
• Email Marketing
• Slide Shares(Powerpoint)
• Keynotes
• Free Guides

3.Social Media Marketing

Social Media Marketing means promoting your brand, product or content through different social media channels to create brand awareness, lead generation, traffic for your website or for your business. Some social media marketing strategies that can help you draw traffic to your sites are listed below:

• Know your audience
• Choose your social platforms carefully
• Align your company with your plan  
• Research on the best time post on Social Media
• Post relevant content
• Consider all social media channels in trend
• Be updated and reanalyze

4.Pay Per Click (PPC)

PPC stands for Pay Per Click. In PPC advertiser pays a fee each time one of their advertisements is clicked. PPC is a method of buying visits for your site, rather than getting visitors organically. Google Ads is one of the most famous types of PPC. In PPC you allow paying for a top place on Google’s SERP at a price “per click” of the links you place. Here are some channels you can use:

• Paid ads on Instagram.
• Paid ads on Facebook.
• Sponsored messages on Linkedin.
• Promoted tweet on Twitter.

5.Email Marketing

Email Marketing means sending emails to a potential customers. Email Marketing is used to promote a product, content, discount or offers and events as well as to direct people toward the business’s website. The best example of Email Marketing is Flipkart & Amazon. You should try to satisfy five core attributes that can help you succeed in Email marketing:

• Trustworthy
• Conversational
• Strategic
• Relevant
• Be coordinated across channels

Digital Marketing is a wide concept than what you actually think and to understand the concepts of it you need to enroll for Best Digital Marketing Training Institute in Pune. Digital Dnyan can help you as we are available at two places in Pune- Kothrud, and Karvenagar.